Reframing Fidelity International’s Purpose, Values and Behaviours – Fidelity International
With a new CEO on board, Fidelity International had embarked on a process of repositioning its business in the face of tremendous change. The leadership team believed that to successfully deliver the long-term execution of the new business strategy, the strategy needed to be directed towards a clear organizational Purpose and underpinned by commonly held Values and Behaviours.
Approach: DesertSpring was engaged to test the proposed language of the newly articulated Purpose, Values, and Behaviours with a representative group of colleagues from the across the firm’s geographical footprint. Working closely with a multi-disciplinary internal stakeholder group, we designed and facilitated two workshops to learn what resonated best with Fidelity International colleagues and what was missing, and to generate insights and ideas that would help the leadership create the conditions to support the firms’ strategic transformation and future success.
Impact: The workshops generated high levels of engagement, and the strength and clarity of the employee voice influenced the Leadership to adopt a simpler, bolder, and more authentic articulation of their Purpose, Values, and Behaviours. In turn, the willingness of the Leadership team to learn from colleagues and take on board their views positively impacted on trust. Global teams on the ground have found the new language clear, ambitious, and inspiring, and it has quickly become embedded in all facets of life at Fidelity International. During the pandemic, the new language has resonated and provided a framework for the organization as it has sought to adapt and respond during unprecedented times.
“Working with Cara was a great experience. It was a truly collaborative effort and acted as one team, working in an agile way on a project that we all felt really passionate about. These sorts of powerful cultural change initiatives can sometimes become overly complex but we worked quickly, with a clear goal and timeframe in mind. Plus we had fun! Cara’s supportive and calm approach really suited our business. We now have a refreshed and clearly articulated company purpose and a set of values and behaviours that form the cornerstone of our culture. Lots here to build on and keep embedding.”
Hannily Pavey, Global Head of Communications, Fidelity International